Senior UX Researcher/Manager

From insights to influence

9+ Years

100+ Studies

1000+ Participants

Projects

All

Methodologies

Enterprise UX

A Taste of AI

e-Commerce

Kano Analysis

Open Card Sorting

UX Researcher

2022 May

01 From Research to Roadmap

A mixed-methods study that translated mental model to an unified security solution

rEAD cASE

Methodology Study

JTBD Framework

UX Researcher

Research Manager

2020 Dec ~ 2023 Mar

02 Personas with Purpose

Building Data- Driven Personas for Consumer and Corporate UX

rEAD cASE

product Revamp

Semantic Interaction Design

UX architecture

UX Researcher

Research Manager

2021 Apr~ 2023 Mar

03 From Patchwork to Posture

Redesigning Nebula from the Ground Up for a Stronger Security Strategy

Coming Soon

Google Shopping

participatory Design

Concept Exploration

UX Researcher

2019 Aug

04 Shopping with Confidence

Evolving Google Shopping Tab Through Iterative Research

Coming SOON

TripTech Testing

E2D Task flow

AI

Personal Assistant

UX Researcher

Research Manager

2021 Apr~ 2023 Mar

05 Grocery Reimagined

UXAssistive grocery shopping journey with Google Shopping List

Coming Soon

product Revamp

Semantic Interaction Design

information Architecture

UX Researcher

Research Manager

2021 Apr~ 2023 Mar

06 From Fragmented Tools to an Unified App

Building Malwarebytes 5.0 — A Consumer-First, All-in-One Security Experience

Coming soon

✺ Research Ops & More ✺

Power of Desktop Research

A Methodology Case Study Featuring Google Shopping SRP Competitor Audits -- Coming soon

Democratizing with Strategy

Building and Letting Go of a Participatory Research Program at Malwarebytes -- Coming soon

Clarity in the Chaos

Visualizing UX Research Recruiting at Scale for Google Ads -- Coming soon

Deck & Presentation

 

(message me for full access)

Research Deck

a research deck showcasing 3 case studies and 1 research program.

A Simple Presentation

recording of 1 case study preso pulled from the full deck.

✺ Kind Words from Talented People ✺

Alexandra is the best! I loved working with her during our time together at Malwarebytes. Her research always provided actionable insights that we as Product could leverage to help make our user's lives better on a regular basis. She was always able to cut through the noise and find the information that was the most relevant, and distill that into something useful. She is truly a great asset to any team!”

Jonny Rivera

Sr. Product Director

Alex and I worked together as part of a rapid research team supporting consumer ads and shopping at Google. Alex is a highly skilled and experienced researcher. She has a deep understanding of the UX process and an extensive toolkit of methods that she uses to effectively execute studies. Alex is always willing to help others and looking for ways to improve the team’s work. She is also an excellent communicator and is able to clearly and concisely present research findings to both technical and non-technical audiences.”

Kimberly Voisin

Sr. UX Researcher

I consider myself very lucky to have had the opportunity to work with Alexandra. In my experience, it's rare to encounter someone who possesses strong leadership skills and the domain-specific expertise to help scaffold your own growth; Alex has both in spades. She has an excellent understanding of the UX process (in both methodological and business applications) and how to apply research to provide understanding, insight, and direction. In projects where we worked together, I was always impressed by her ability to "cut through the fog" that can surround research topics and identify the underlying questions.”

Ryan Krepps

Sr. UX Researcher

Camped out at the bottom? You made it.

And, thanks for stopping by

alexandrab.zhao@gmail.com

© 2025 Alexandra Zhao

Senior UX Researcher/Manager

From insights to influence

9+ Years

100+ Studies

1000+ Participants

Projects

All

Methodologies

Enterprise UX

A Taste of AI

e-Commerce

Kano Analysis

Open Card Sorting

UX Researcher

2022 May

01 From Research to Roadmap

A mixed-methods study that translated mental model to an unified security solution

rEAD cASE

Methodology Study

JTBD Framework

UX Researcher

Research Manager

2020 Dec ~ 2023 Mar

02 Personas with Purpose

Building Data- Driven Personas for Consumer and Corporate UX

rEAD cASE

product Revamp

Semantic Interaction Design

UX architecture

UX Researcher

Research Manager

2021 Apr~ 2023 Mar

03 From Patchwork to Posture

Redesigning Nebula from the Ground Up for a Stronger Security Strategy

Coming Soon

Google Shopping

participatory Design

Concept Exploration

UX Researcher

2019 Aug

04 Shopping with Confidence

Evolving Google Shopping Tab Through Iterative Research

Coming SOON

TripTech Testing

E2D Task flow

AI

Personal Assistant

UX Researcher

Research Manager

2021 Apr~ 2023 Mar

05 Grocery Reimagined

UXAssistive grocery shopping journey with Google Shopping List

Coming Soon

product Revamp

Semantic Interaction Design

information Architecture

UX Researcher

Research Manager

2021 Apr~ 2023 Mar

06 From Fragmented Tools to an Unified App

Building Malwarebytes 5.0 — A Consumer-First, All-in-One Security Experience

Coming soon

✺ Research Operations & More ✺

Power of Desktop Research

A Methodology Case Study Featuring Google Shopping SRP Competitor Audits -- Coming soon

Democratizing with Strategy

Building and Letting Go of a Participatory Research Program at Malwarebytes -- Coming soon

Clarity in the Chaos

Visualizing UX Research Recruiting at Scale for Google Ads -- Coming soon

Deck & Presentation

 

(message me for full access)

Research Deck

a research deck showcasing 3 case studies and 1 research program.

A Simple Presentation

recording of 1 case study preso pulled from the full deck.

✺ Kind Words from Talented People ✺

Alexandra is the best! I loved working with her during our time together at Malwarebytes. Her research always provided actionable insights that we as Product could leverage to help make our user's lives better on a regular basis. She was always able to cut through the noise and find the information that was the most relevant, and distill that into something useful. She is truly a great asset to any team!”

Jonny Rivera

Sr. Product Director

Alex and I worked together as part of a rapid research team supporting consumer ads and shopping at Google. Alex is a highly skilled and experienced researcher. She has a deep understanding of the UX process and an extensive toolkit of methods that she uses to effectively execute studies. Alex is always willing to help others and looking for ways to improve the team’s work. She is also an excellent communicator and is able to clearly and concisely present research findings to both technical and non-technical audiences.”

Kimberly Voisin

Sr. UX Researcher

I consider myself very lucky to have had the opportunity to work with Alexandra. In my experience, it's rare to encounter someone who possesses strong leadership skills and the domain-specific expertise to help scaffold your own growth; Alex has both in spades. She has an excellent understanding of the UX process (in both methodological and business applications) and how to apply research to provide understanding, insight, and direction. In projects where we worked together, I was always impressed by her ability to "cut through the fog" that can surround research topics and identify the underlying questions.”

Ryan Krepps

Sr. UX Researcher

Camped out at the bottom?

You made it.

And, thanks for stopping by

alexandrab.zhao@gmail.com

© 2025 Alexandra Zhao

Senior UX Researcher/Manager

From insights to influence

9+ Years

100+ Studies

1000+ Participants

Projects

All

Methodologies

Enterprise UX

A Taste of AI

e-Commerce

Kano Analysis

Open Card Sorting

UX Researcher

2022 May

01 From Research to Roadmap

A mixed-methods study that translated mental model to an unified security solution

rEAD cASE

Methodology Study

JTBD Framework

UX Researcher

Research Manager

2020 Dec ~ 2023 Mar

02 Personas with Purpose

Building Data- Driven Personas for Consumer and Corporate UX

rEAD cASE

product Revamp

Semantic Interaction Design

UX architecture

UX Researcher

Research Manager

2021 Apr~ 2023 Mar

03 From Patchwork to Posture

Redesigning Nebula from the Ground Up for a Stronger Security Strategy

Coming Soon

Google Shopping

participatory Design

Concept Exploration

UX Researcher

2019 Aug

04 Shopping with Confidence

Evolving Google Shopping Tab Through Iterative Research

Coming SOON

TripTech Testing

E2D Task flow

AI

Personal Assistant

UX Researcher

Research Manager

2021 Apr~ 2023 Mar

05 Grocery Reimagined

UXAssistive grocery shopping journey with Google Shopping List

Coming Soon

product Revamp

Semantic Interaction Design

information Architecture

UX Researcher

Research Manager

2021 Apr~ 2023 Mar

06 From Fragmented Tools to an Unified App

Building Malwarebytes 5.0 — A Consumer-First, All-in-One Security Experience

Coming soon

✺ Research Operations & More ✺

Power of Desktop Research

A Methodology Case Study Featuring Google Shopping SRP Competitor Audits -- Coming soon

Democratizing with Strategy

Building and Letting Go of a Participatory Research Program at Malwarebytes -- Coming soon

Clarity in the Chaos

Visualizing UX Research Recruiting at Scale for Google Ads -- Coming soon

Deck & Presentation

 

(message me for full access)

Research Deck

a research deck showcasing 3 case studies and 1 research program.

A Simple Presentation

recording of 1 case study preso pulled from the full deck.

✺ Kind Words from Talented People ✺

Alexandra is the best! I loved working with her during our time together at Malwarebytes. Her research always provided actionable insights that we as Product could leverage to help make our user's lives better on a regular basis. She was always able to cut through the noise and find the information that was the most relevant, and distill that into something useful. She is truly a great asset to any team!”

Jonny Rivera

Sr. Product Director

Alex and I worked together as part of a rapid research team supporting consumer ads and shopping at Google. Alex is a highly skilled and experienced researcher. She has a deep understanding of the UX process and an extensive toolkit of methods that she uses to effectively execute studies. Alex is always willing to help others and looking for ways to improve the team’s work. She is also an excellent communicator and is able to clearly and concisely present research findings to both technical and non-technical audiences.”

Kimberly Voisin

Sr. UX Researcher

I consider myself very lucky to have had the opportunity to work with Alexandra. In my experience, it's rare to encounter someone who possesses strong leadership skills and the domain-specific expertise to help scaffold your own growth; Alex has both in spades. She has an excellent understanding of the UX process (in both methodological and business applications) and how to apply research to provide understanding, insight, and direction. In projects where we worked together, I was always impressed by her ability to "cut through the fog" that can surround research topics and identify the underlying questions.”

Ryan Krepps

Sr. UX Researcher

Camped out at the bottom? You made it.

And, thanks for stopping by

alexandrab.zhao@gmail.com

© 2025 Alexandra Zhao